Order like Stormzy
Famous Orders
Everyone has a go-to McDonald’s order, even Stormzy.
This campaign sees an epic collaboration of two icons to launch The Stormzy Meal as we invite the nation to ‘Order like’ their favourite star.
We teased the epic collab across our socials sparking a conversation around everyone’s go to orders. The simple image of an order receipt created a debate online which then went into overdrive when Stormzy himself shared it.
We followed this with more teaser content across our socials, radio and a takeover of Stormzy’s hometown of Croydon. We renamed the restaurant ‘Big Mike’s’ and even released The Stormzy Meal in Croydon 48 hours before everywhere else. We crafted a bespoke Stormzy Meal VI with nationwide OOH, merch, activations, snapchat filters, Meet & Greet event. Then realised an epic 2 minute film with the music legend icon himself Paul Hunter.
Social Tease
Merch
Croydon takeover
Restaurant takeover
OOH
Recognition
Creative Circle Silver Film / The Drum ‘Campaign of the week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / Famous Campaigns ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’