Pride and Breadjudice
That say don’t ever work with your heroes…or maybe do if they’re Peter Kay.
The third instalment to the Warburtons Gold campaign, told an epic love story of how the family run bakery business first began. Kicking off with the hero TV advert and supported by a full 360 campaign all starring Peter Kay to celebrate 141 years of Warburtons.
The absolutely insane 3-minute-12-second-ad-movie-marathon was met with huge praise from the public, a real highlight being when the 2 ft OOH of a shirtless Kay kept getting stolen out of bus stops. And of course getting my hometown of ‘LEEEEEEDS’ in there.
The award winning film was supported by a huge 360 campaign with illustrations by Tobias Hall.
