Fries Claims
The world's first law firm dedicated to fighting Fry theft. Millions of McDonald’s Fries are pinched every day so we served justice with a campaign that lived on Twitter and was supported with fully integrated work. We helped McDonald’s fans across the country get the compensation they deserve with real time settlements and live video responses via our Fries Claims legal team.
JUSTICE AND FRIES WILL BE SERVED
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JUSTICE AND FRIES WILL BE SERVED *
We turned a simple fan truth into a unique cultural moment. In just one day, we settled hundreds of cases. Driving over 15k fan engagements, over 40k video views and earning over 255,000k organic impressions, as well coverage in dozens of mainstream media outlets. And in doing so, becoming one of McDonald’s most successful social promotional events of all time
Recognition
Cannes Lions ‘Silver’ / Creative Circle ‘Gold’, Creative Circle ‘Silver’, Creative Circle ‘Bronze’ / Eurobest ‘Gold’, Eurobest ‘Bronze’ / ADCE Awards ‘Silver’ / Campaign BIG Awards ‘Shortlist’ / One Show ‘Silver’, 4x The One Show ‘Shortlist’ / Clio Awards ‘Bronze’ / D&AD ‘Shortlist’ / Webby Awards ‘Winner’, Web Awards ‘Shortlist’ / British Arrows ‘Shortlist’ / 2x Epica ‘Silver’, 1x Epica ‘Shortlist’ / Feel Good Marketing Awards ‘Gold’ / The Drum ‘Pick Of The Week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’