World Menu Heist
After hearing our fans for years getting jealous of Maccies from different countries we did what any other international fan-focused brand would do: an epic global menu heist stealing the best of McDonald’s from across the globe. Simple.
With exceptional timing of the Lourve-Heist-that-we-not-be-named, we recruited fans to help us pull off the devious, and extremely delicious, plan.
We planned the heist for months, recruiting our most envious fans through a close friends group on Instagram. Fuelling the conversation with leaks from LadBible. Even our crew let slip the stolen packaging. We invited fans and creators to an underground event to taste the stolen goods with secret coordinates to the drop zone. The campaign came to life across every touchpoint creating an interactive narrative led by our fans.
Social participation
Underground event
Ladbible leaks
Event takeover
OOH
Packaging
OOH
Press
Recognition
The Drum ‘Campaign of the week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / Famous Campaigns ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’ / LBB ‘Work of the Week’ / Adweek ‘Ad of the week’